Strategic & Tactical PR - Fairchild Semiconductor

As Director of West Coast Operations for a major Marketing Communications firm, Edward J. Vasquez developed and implemented public relations strategies for Fairchild Semiconductor.

Fairchild is one of the firms credited for the birth of Silicon Valley. Over the years, several acquisitions resulted in the firm losing its magic and in the eyes of the media, it no longer was considered a major technology player. The media saw the company as a commodities player, someone who solely manufactured and sold product. Innovation was not a word synonymous with Fairchild. Our goal was to change that perception. 

Working closely with the Analog and Power divisions, product press releases took on a tone of more than just announcements. They became tools to position Fairchild as a leader in Analog and Power. 

Ongoing dialogue with key editors around the world pitching Fairchild's capabilities and innovative products helped reinforce the messaging. Placement for exclusive internally written articles was secured. 

Press Tours were conducted with Technical Marketing Managers in order to pitch, face to face, key product announcements. The meetings were also an opportunity to convey the firm's innovative advancements and engage in product positioning dialogue with key editors.

Coverage of the company's Analog and Power divisions nearly doubled, while at the same time editors began to see Fairchild as more than just a "commodities" company, but rather one that could compete against the likes of Texas Instruments, International Rectifier and Maxxim Technologies.