Strategic Marketing - LiveDeal.com

LiveDeal.com was founded as a local buy and sell classifieds marketplace by one of eBay's early team members. ejv communications was brought in to assume, develop and execute all marketing related functions.

Working with a company still in its infancy, we developed the plans to answer the proverbial question, "what comes first, the chicken or the egg?". We immediately recognized that users would only use and/or return to the site if they saw and found immediate value, with value defined as being able to purchase or sell an item. We developed and executed on a strategy to "stock the shelves" and have users find value through the sale of items they listed, or through the purchase of items that they were looking for.

Prior to our arrival, the three month old site was averaging on a daily basis about 50 new listings and 30 new registered users. By month six we had generated a "buzz", delivering on a daily basis one thousand new registered users, more than 1200 new listings a day and nearly one million visitors a month. And positioning the company in less than a year to receive an offer from a VC for several million dollars.